Building Your Life Coaching Business

2 August 2017
 Categories: , Blog


The desire to assist others in bettering their lives is a truly noble calling. However, if you want to make a business of that, you need to take definitive action. You may benefit from these tasks if you want to combine your desire to assist people with a strong career.

Know Your Market

Too many budding life coaches want to help all people everywhere; this sounds good, but it can be bad for business. When you market your skills, you need to hone in on a particular segment of the market in order to resonate with them and make them eager for your services. What appeals to an elderly male is not always going to appeal to a young woman just out of college. Therefore, you have to do some thinking about which people you'd like to focus on and work with, and structure your marketing and sales campaigns accordingly.

Get NLP Training

A smart task for you to do if you want to expand your life coaching business is to find the best NLP training program and go through the process. NLP, or neuro-linguistic programming, can be a vital tool for attracting, retaining and help your clients. NLP techniques attempt to reprogram the way people think so that they can reach greater heights in work and life. For example, one NLP technique is to reframe bad situations. If something awful has taken place, reframing entails looking for positive aspects of that situation. If a client has recently broken up a long-term relationship, reframing by focusing on their increased personal time to do what they enjoy can help them feel somewhat better.

Attending events and conventions for NLP practitioners can present an opportunity to learn more about this modality and to see true masters put it into action. As you get better with NLP techniques, you'll not only help your clients' lives improve, you'll help yourself with your own goals. You can even use NLP principles during your own speaking engagements.

Offer Sample Services

If you hope to get a number of clients on a monthly retainer for your work with them, you have to understand that some people could be reluctant to spend a lot of money without knowing what they can expect. For that reason, you may want to provide sample services that help people to be more comfortable with you. For instance, you might want to offer complimentary 10-minute personal discussions. You might provide a weekly video on your site addressing common concerns or suggestions about how to fix certain problems.When people have the chance to watch you or share time with you, your skills should become apparent and they'll feel better about investing in your work.

Coaching others on their lives can be a deeply satisfying career. Expanding your skills, utilizing these suggestions for building that kind of business and discussing your career with others in the industry can bring you success.